Jeeves & Jericho is a premium loose-leaf tea, chai and matcha brand selling both directly to consumers and to trade/wholesale accounts. Like many growing drinks brands, they reached a point where order volumes had outpaced what the business could comfortably manage in-house. This is the story of how outsourcing fulfilment to Reilly's Express Delivery gave them room to grow the brand without the operational strain.
The challenge: keeping up with orders across two very different channels
Jeeves & Jericho sell in two distinct ways — direct-to-consumer (D2C) orders through their own online store, and business-to-business (B2B) orders to trade and wholesale customers. Each has its own rhythm: D2C orders arrive in smaller, more frequent batches that need to go out fast, while B2B orders tend to be larger and less frequent but still time-sensitive.
Managing both channels in-house meant the team was struggling to keep up with orders. Time spent picking, packing and despatching left less time for the things that actually grow a brand — bringing in new products and marketing what they already had.
❌ Before Reilly's
- D2C and B2B orders both being handled in-house, stretching the team
- Struggling to keep up with order volumes as the brand grew
- Limited time left over for sourcing new products or marketing the brand
- No live view of stock, making replenishment harder to plan
✅ After Reilly's
- Both D2C and B2B fulfilment outsourced to Reilly's, from one depot
- Orders despatched reliably without the in-house team being stretched
- Time freed up to bring in new products and market the brand
- Live stock visibility through DespatchLab, making replenishment straightforward
Rather than trying to bolt on more resource to manage two channels internally, Jeeves & Jericho made the decision to hand fulfilment over entirely — for both D2C and B2B orders — so the team could focus on growing the brand rather than running the warehouse.
One partner for D2C and B2B fulfilment
A lot of 3PLs are set up to handle one type of order well, but struggle to run D2C and B2B fulfilment side by side for the same brand. For Jeeves & Jericho, having a single partner handle both was central to the decision to outsource with Reilly's.
With both channels running through the same fulfilment centre, Jeeves & Jericho no longer need to manage two separate operations, two sets of processes, or two places stock could go missing. Everything — individual customer parcels and trade orders alike — is picked, packed and despatched from the same stock, tracked through the same system.
The solution: DespatchLab and outsourced fulfilment
D2C and B2B fulfilment handed over to Reilly's
Jeeves & Jericho outsourced both their direct-to-consumer and business-to-business order fulfilment to Reilly's, moving both channels off their own hands and into our Lutterworth depot.
Stock brought into DespatchLab
Tea, chai and matcha stock was booked into our DespatchLab warehouse management system, giving Jeeves & Jericho a single, accurate picture of stock across both sales channels.
Replenishment made easier
With live stock visibility through the DespatchLab portal, keeping on top of stock levels and knowing when to reorder has become far more straightforward than managing it manually.
Time freed up to grow the brand
With fulfilment no longer competing for the team's time, Jeeves & Jericho have been able to bring in new products and put more effort into marketing the brand, growing orders without that growth adding operational worry.
The results: growth without the operational worry
By outsourcing both D2C and B2B fulfilment to Reilly's, Jeeves & Jericho have been able to bring in new products and market the brand, increasing orders without having to worry about whether the fulfilment side can keep up. The DespatchLab portal has made it noticeably easier to manage stock and stay on top of replenishing it, rather than relying on manual stock checks across two channels.
That shift matters most in the run-up to a brand's busiest periods. Knowing that D2C and B2B orders are both being handled reliably from a single depot means Jeeves & Jericho can put their energy into the parts of the business that actually drive growth, rather than the logistics behind it.
What this means for growing tea, coffee and drinks brands
The Jeeves & Jericho story is a common one for drinks and food brands selling through more than one channel — D2C and B2B fulfilment can each be manageable on their own, but running both in-house at once is often what causes growing brands to struggle to keep up with orders. Outsourcing both to a single 3PL, with one live view of stock, removes that pressure.
If your tea, coffee or drinks business is juggling D2C and B2B orders and finding it hard to keep on top of stock, Reilly's tea & coffee fulfilment services are built around exactly this problem. And with our instant 3PL quote calculator, you can get an estimate in under two minutes.