Birmingham · Coventry · Leicester · UK-wide & International  ·  Proud Diamond Logistics Network Partner
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Launching in the UK

Launching your brand in the UK from overseas?

Send your stock to one UK warehouse, and we handle storage, pick, pack, despatch and returns for your UK customers — with UK delivery speeds, a UK returns address, and no need to set up your own UK warehouse to get started.

🏆 Diamond Logistics — Bronze winner, eCommerce Awards 2026
International brands' stock stored securely at Reilly's UK fulfilment centre

What overseas brands need to launch in the UK

Entering the UK market means more than listing products on a website. Customers here expect fast delivery, easy returns and tracking they can trust, and they judge a brand on whether it delivers on all three. A UK fulfilment partner lets an overseas brand meet those expectations without setting up its own warehouse, hiring staff or leasing property.

Getting your stock into the UK

Your inbound shipment is the first step. Most overseas brands send stock to the UK in bulk, by pallet or container, and then hold it in a UK warehouse to serve customers from a local address. Before you ship, make sure each product has a clear SKU, your commercial invoice matches the contents, and the importer of record is organised. Who acts as importer of record and how UK import VAT is handled are questions for your customs broker or adviser, and we are happy to work alongside them.

Fast, local delivery for UK customers

Once stock is in the warehouse, orders from your store are picked, packed and handed to UK carriers. UK customers receive their parcel on a normal domestic timescale instead of waiting for international transit, and you avoid the delivery charges and customs delays that come with shipping every order from overseas.

UK returns without a UK office

Returns are a major trust signal for online shoppers. A UK returns address means customers can send items back on a domestic service rather than shipping them overseas. We receive, inspect and process returns and can report on condition so you decide whether stock is restocked or written off.

Working alongside your own advisers

Fulfilment is one part of a UK launch. VAT registration, product compliance, labelling rules and insurance each sit with the right specialist, and we are clear about where our service stops. What we can do is give you reliable warehousing, accurate stock reporting and dependable despatch so that the operational side of your UK launch is one less thing to worry about.

Why overseas brands use a UK 3PL to launch

Shipping individual orders from overseas to UK customers is slow and expensive — long transit times, high per-parcel shipping costs, and customers who expect UK delivery speeds regardless of where your business is based. Sending your stock in bulk to a UK warehouse first, then fulfilling UK orders locally from there, solves all three at once — and it doesn't require setting up your own UK premises to do it.

How it actually works

You ship your stock to our Lutterworth warehouse by sea or air freight, the same way you would to any UK-based warehouse. Once it's booked in, your Shopify, Amazon, eBay or other store connects directly through DespatchLab, and every UK order is picked, packed and despatched from here — with the same same-day and next-day delivery options as any UK-based brand.

A UK returns address, without a UK office

Many overseas sellers use our warehouse address as their UK returns address on marketplaces like eBay and Amazon — so UK customers aren't stuck sending returns overseas, and you're not managing international returns logistics on top of everything else.

Already working with brands entering the UK this way

Prolong Lash, an Australian eyelash aftercare brand, moved their UK fulfilment to Reilly's and scaled from 40 to 500 orders a month, since expanding further into the EU from the same UK base. Read the full story →

What we don't cover — and who can help with it

We handle the operational side: storage, pick and pack, despatch, and returns. VAT registration, customs duties and import compliance depend on your specific business and product category, and that's genuinely worth checking with an accountant or customs specialist alongside setting up fulfilment — we're happy to point you in the right direction if you're not sure where to start.

Frequently asked questions

Do I need a UK company to use UK fulfilment?
Not necessarily for fulfilment itself, but VAT, importer of record and compliance requirements depend on your products and setup. We recommend speaking to a UK customs or tax adviser alongside us.
Can I send my customers returns instructions with a UK address?
Yes. Using a UK returns address means customers can return items on a domestic service, and we handle inspection and restocking.
Do I need a UK company to use a UK fulfilment centre?
Not to use fulfilment itself — many overseas brands use a UK 3PL before setting up a UK entity. VAT and import obligations depend on your specific situation, so it's worth checking with an accountant or customs specialist alongside setting up fulfilment.
Can I use your warehouse address as my UK returns address?
Yes — many overseas sellers use our Lutterworth address as their UK returns address for marketplaces like eBay and Amazon, so UK customers aren't sending returns overseas.
How do I get my stock to you from overseas?
You ship your bulk stock to our Lutterworth warehouse by sea or air freight, the same way you would to any UK-based warehouse. Once it arrives and is booked in, we handle all UK order fulfilment from there.
Will UK customers get UK delivery speeds?
Yes — once your stock is with us, orders are picked, packed and despatched via UK carriers (Royal Mail, DPD, DHL, InPost, UKMail and more) with the same same-day and next-day options as any UK-based brand, rather than shipping individually from overseas.

Ready to launch in the UK?

Call 0116 444 0444 or use the form below for a free quote.

Free quote — 24hr response

Get a fulfilment quote within 24 hours

No minimum orders. No long-term contracts. A fully itemised cost breakdown — not just a headline rate.

✓Pick and pack, storage, carrier and returns — all itemised
✓Response within 24 hours guaranteed
✓No minimum volumes — start from your first order
✓Or call us now: 0116 444 0444

What our clients say

★★★★★

"Very competitive on pricing. Ethan & Abbie are helpful with quick and fair quotes. Would highly recommend."

Craig Cattell — Logistics Manager, Silent Noize Events

★★★★★

"Ethan ensured custom packaging to deliver safely and on time. Excellent value for money. Will be using again!"

Robert Shelton — Google Review

Get your free fulfilment quote

We'll come back within 24 hours with a full cost breakdown.

No minimum orders · No long-term contracts · No obligation