Evapolar is a globally recognised consumer electronics brand, stocked by major UK retailers including Currys, selling premium portable personal air coolers — the evaCHILL, evaLIGHTplus, evaSMART and evaPURE — to consumers across the UK and worldwide. With Amazon as a critical sales channel, keeping FBA stock consistently replenished isn't just an operational task — it directly affects search ranking, the Buy Box and ultimately revenue. When their previous 3PL partner began causing delays and communication broke down, the risk to their Amazon performance became unacceptable. They came to Reilly's.
The problem: a 3PL that couldn't keep up
Evapolar's previous fulfilment partner had, over time, developed a pattern that was increasingly damaging to the business. Delays in processing and despatching stock to Amazon FBA were becoming regular. Worse, when issues arose, communication was poor — the Evapolar team had little visibility into what was happening with their stock, when consignments would leave, or why delays were occurring.
❌ The old 3PL
- Repeated delays getting stock to Amazon FBA
- Poor communication — hard to get answers
- No real-time visibility of stock or despatch status
- Amazon FBA stockouts threatening seller ranking
- No transparency — had to chase for updates
- Both Amazon and DTC fulfilment suffering
✅ With Reilly's
- Consistent, on-time FBA stock replenishment
- Proactive communication — issues flagged before they escalate
- Live stock and despatch visibility via DespatchLab
- Amazon seller ranking protected
- Full transparency — everything visible at a glance
- Amazon FBA and own-store fulfilment running in parallel
For a brand like Evapolar, Amazon performance is critical. FBA stockouts don't just mean missed sales in the short term — they damage your search ranking and Buy Box position in ways that can take weeks to recover from. A 3PL that isn't consistently getting stock to Amazon fulfilment centres on time is actively costing you money and market position.
Why Amazon FBA delays are so damaging: Amazon's algorithm rewards sellers who maintain consistent stock availability. When a product goes out of stock — even briefly — your ranking drops, your Buy Box percentage falls and competitor products take your position. Recovering that ground takes time and often advertising spend. Preventing stockouts through reliable 3PL fulfilment is one of the highest-ROI operational decisions an Amazon seller can make.
The dual-channel challenge
Evapolar's fulfilment requirements are more complex than a standard single-channel eCommerce brand. They operate across two distinct fulfilment models simultaneously:
Amazon FBA requires stock to be prepped, labelled and despatched to Amazon's fulfilment centres in strict compliance with their requirements. Timing here is critical — Amazon has specific lead times and preparation standards, and any deviation can cause delays in stock becoming available for sale.
Alongside this, Evapolar's own Shopify store requires fast, accurate direct-to-consumer fulfilment with tracking. Both channels need to run seamlessly and simultaneously, and both need full visibility for the team to plan stock purchasing and replenishment effectively.
Why Evapolar chose Reilly's
Two things stood out for Evapolar when they evaluated Reilly's as a potential new 3PL partner: our track record of reliable Amazon FBA processing, and the transparency offered by the DespatchLab platform.
After experiencing a partner where chasing updates was the norm, the prospect of having real-time visibility into stock levels, despatch status and carrier tracking — without having to ask — was immediately compelling. DespatchLab delivers exactly this.
As a Diamond Logistics network partner, Reilly's provides access to an enterprise-grade logistics platform that gives Evapolar everything they'd been missing: live stock data, transparent operations and proactive communication when anything needs attention.
How the transition worked
Stock transferred to Reilly's depot
Evapolar's full product range — evaCHILL, evaLIGHTplus, evaSMART, evaPURE and accessories — was transferred to our Lutterworth depot, received, checked and booked into DespatchLab.
Amazon FBA prep process established
Our team set up the FBA preparation workflow to Amazon's exact requirements — labelling, bundling and despatch schedules aligned with Amazon's lead times to ensure stock arrives and is available without delay.
Own-store fulfilment integrated
Evapolar's direct-to-consumer store was connected to DespatchLab, so orders flow automatically into our system alongside FBA replenishment — both managed from a single operational view.
Full DespatchLab visibility live
The Evapolar team gained immediate access to live stock levels, outbound despatch tracking, FBA shipment status and inventory reports — all in one dashboard, accessible from any device at any time.
The result: consistency, transparency and confidence
The difference from the previous arrangement has been stark. Amazon FBA stock now flows consistently and on schedule — the stockouts and ranking dips that came with the previous 3PL's delays are no longer a concern. The Evapolar team have direct visibility into everything happening with their stock at all times, which has transformed the way they plan and make purchasing decisions.
"Moving to Reilly's gave us what we'd been missing — transparency. We can see exactly what stock we have, what's going to Amazon and what's going to our customers. After our previous experience, that visibility is everything."
— EvapolarPerhaps most importantly, the communication dynamic has completely changed. Rather than chasing their 3PL for updates, the Evapolar team simply check DespatchLab. If anything needs attention, Reilly's flags it proactively — before it becomes a problem. That shift — from reactive firefighting to proactive partnership — is the real transformation.
What brands switching 3PL providers should consider
The Evapolar experience highlights something that affects many growing consumer brands: the 3PL partner that worked when you were smaller doesn't always scale with you. When you're selling on Amazon as well as your own store, the stakes are higher — FBA delays have direct financial consequences. The right partner needs to offer:
- Amazon FBA expertise — understanding of prep requirements, lead times and compliance
- Real-time visibility — you should never have to chase your 3PL for a stock update
- Proactive communication — issues flagged before they become stockouts or ranking drops
- Dual-channel capability — FBA and DTC running simultaneously without conflict
- Reliability — consistent execution, not occasional excellence
If your current 3PL is falling short on any of these, the cost of staying is likely higher than the cost of switching. Reilly's eCommerce fulfilment and Amazon fulfilment services are built around exactly these requirements.